According to Tom Rotunno of CNBC sports, the New York Knicks are offering tickets located in level 300 at a 40% discount if you purchase them at Costco. The New York Knicks are a popular team and the fact that they need to resort to offering discounted tickets to fill the stands is bad news. It gives the consumer the impression that you are devaluing the brand and maybe unintentionally implying that your tickets should always be offered at a discounted price. This may not have been a bad idea last year when the team was struggling, but they are showing signs of improvement this year under new coach Mike D'Antoni.

http://ventaboutsports.blogspot.com