"The mattress so nice and comfurbull". - Danilo Gallinari.

Honestly, who is ever apprehensive about Memory Foam? Memory Foam is soft, Memory Foam molds to your unique contours, and Memory Foam doesn't transfer motion. There's absolutely zero reason to worry when it comes to Memory Foam. What grisly experience could Gallo possibly have had with Memory Foam to breed such apprehension? Either way, I'm glad he completely changed his opinion about Memory Foam. Memory Foam, y'all. Oh, and cue cards. Memory Foam and cue cards, y'all.

EXTREMELY IMPORTANT UPDATE: Dan Devine's take on the ad includes a separate video of deleted scenes and alternate takes. You can really have nice sleeps.