ESPN might have exclusive rights to the biggest sports story in years, but they paid a hefty price - or won't be able to charge a hefty price.
LeBron's crew had some restrictions for ESPN as part of their arraingement.
- First, ESPN does not know what the decision will be and won't know before hand. The location also has not been released, but something tells me it will be in Bristol, CT where ESPN is located.
- Secondly, ESPN is NOT allowed to sell advertising for the 1-hour Primetime event. Instead, LeBron's marketing company - LRMR I suppose - can sell sponsorships with all proceeds going to the Boys and Girls Club of America.
^^^^^from fear the sword.
You can speculate all you want.. Is bron doing this to soften the blow to his much loyal fanclub for leaving Cleveland? Or is he using this 1 hr special to bring all the revenue back to his home and become an ultimate professional to his cleveland organization and city?
I think the first...he has to compensate somehow for leaving. And if your a true lebron fan, you cant hate the guy for leaving after showing up for his bball camp on days he wasnt expected to and donating all revenue of a 1hr espn special that has probably got everyone and they grandma watching... imo..basketball is a business.. and though it hurts to be a cavs fan if he leaves..lebron has done all he could to bring a ship there. And has numerous charity organizations that has benifited that area.
But still, this has got to be bigger than anything i've ever seen on live sports( press conferences that is)..lebron sure knows how to create a show lol..