It was only a matter of time before Jeremy Lin agreed to a major corporate endorsement, and I guess it was inevitable that said major corporate endorsement would be for Swedish automobiles. From the Wall Street Journal:

Volvo Cars of North America, Volvo’s sales unit based in Rockleigh, N.J., sent out invitations to a press conference in New York to "announce a dynamic marketing partnership with Jeremy Lin, the popular New York Knicks point guard." The deal would leverage "the Swedish car maker’s sports heritage," and Mr. Lin would "help establish the brand with younger and performance-minded customers," the invitation said.

The press conference is scheduled to start at 5 p.m. Monday New York time, according to the invite.

1. Sounds like this campaign would mostly center around the Chinese market, which might mean that we might not personally get to see Lin peddle station wagons.

2. I'm having a bit of an identity crisis regarding how "performance-minded" I am.

3. Kinda funny that one of the most turnover-prone players in the NBA will be the spokesman for a company that prides itself on safety. Not that funny, but kinda funny.

4. I assume Jeremy will dunk over an XC90 in the 2013 Dunk Contest. Baron Davis will toss him an alley-oop from the driver's seat. Wearing a seatbelt, of course.

5. Do they still make Volvo station wagons with a "way back"? Did other people call it the "way back"? I suppose I could ask Jeremy these things.

Congratulations, Jeremy!